The Australian Competition and Consumer Commission has fined Australian companies for misleading their customers about the benefits of borON fibre for their chair manufacturing processes.
The commission, which is responsible for consumer protection, said that four companies, three manufacturers and one distributor had violated the law by selling products that purported to contain borono fibers without any evidence to back up their claims.
In a statement, the ACCC said that, based on information it received, the manufacturers had advertised their products as being made from boronyl, a common ingredient in the manufacture of polyethylene fibre, when in fact the manufacturers were selling them as “boronyls”.
“Boronylation is the process whereby a metal reacts with a polycarbonate polymer, forming the final product,” the ACCCA said.
“The product is often referred to as a polyester, but the real boronic is a polymer that is usually boronal.”
It is also known as borondox.
“These misrepresentations of the borona fiber material and its properties were likely to have led consumers to believe the products contained borone, which was a false and misleading claim.”
Consumer complaints have prompted the ACCAC to impose a number of measures to ensure the accuracy of the advertising, including the provision of consumer advice.
“In addition, the Commission has begun an investigation into the companies’ compliance with Australian consumer law and will be conducting a further investigation if required.”
The ACCC also said that one of the four manufacturers and distributor of borson fibre chairs had breached the Fair Trading Act by not paying a penalty.
It said that the chair makers had not disclosed that they had broken the rules by misleading consumers, including by selling the products without any data to back them up.
The ACCAC said that each company was required to post a written statement that was available to the ACC to be made available to customers.
It added that the companies had also agreed to provide consumers with a written explanation within 14 days of their receipt of a notice of breach.
The chair makers will be subject to the commission’s enforcement powers if they fail to comply with the requirements and if they continue to contravene the Act, the statement said.