The new fiber industry is being fueled by the desire to improve the quality of life for consumers and businesses alike.
Fiber waste manufacturers are finding a new source of funding to do just that.
And in a sign that they’re making progress, the federal government is making strides to boost the market for the fiber that makes up most of our nation’s trash.
The Federal Trade Commission (FTC) is cracking down on companies that are using misleading and deceptive marketing tactics to convince consumers and consumers’ business partners to buy fiber-based goods and services.
Fiber marketers are using false information to sell consumers on products that don’t exist, and they’re using deceptive business practices to market the products they are selling, according to the FTC.
A recent complaint from the FTC shows the FTC is cracking DOWN on deceptive marketing practices in the fiber waste market, but consumers may be out of luck if they’re interested in buying fiber waste products.
In March 2017, the FTC filed a complaint against Fiber Waste Industries, a company in Georgia that sells fiber waste and fiber for use in consumer products, food processing, and home and office appliances.
The company, which has no website, has a Facebook page and a YouTube channel with more than 5 million subscribers.
The FTC complaint accuses the company of misleading consumers about the quality and purity of fiber and misleading businesses about the fiber’s health benefits.
In the complaint, the company claims to have “a proven track record of leading fiber recycling and disposal companies worldwide, including in the United States, where they have produced hundreds of millions of pounds of fiber waste in a single year, and have a reputation for providing the highest quality fibers in the market,” according to FTC.
Fibers from this company are sold to businesses that need to recycle them, such as those that manufacture and sell refrigerators, dishwashers, and dryers.
In a statement, Fiber Waste Industry said that the company “does not market fiber waste as ‘good enough’ for the United Kingdom’s National Health Service.”
The company said that its fiber-quality claims are “inaccurate and misleading,” and it is committed to working with the FTC to investigate claims made about its fiber waste.
Futility companies like Fiber Waste are not the only companies to be caught in the FTC’s crosshairs.
In July 2018, the FDA announced that it had found that the American Waste Institute, a waste treatment company, was deceptive when it advertised the fiber-derived fiber it had used in its waste treatment business as “fiber fiber.”
The FDA also found that Waste Management Corporation, a firm that sells waste and recycling services to businesses and institutions, advertised the “quality” of the fiber used in their services as “better than fiber.”
In December 2018, a federal appeals court ruled that the FTC had abused its authority in targeting fiber waste marketers.
In June 2019, the EPA announced that a separate agency had found Waste Management was using deceptive advertising to sell its fiber.
In the same month, the Department of Justice announced it had launched an investigation into the Fiber Waste Institute for deceptive advertising and misleading marketing.FCC Commissioner Jon Leibowitz said the agency is “making progress” in cracking down.
“The FTC has identified a number of ways to hold companies accountable for misleading statements made to consumers, and we will continue to work with them to make the marketplace more transparent and free of deceptive and misleading claims,” he said.